I helped Rae Stories define its identity and uncover the deeper meaning behind what they do. The brand is built around the idea that every journey begins as a single dot — uncertain, unrefined, and full of possibility — before slowly taking shape into something meaningful. The scribbled lines represent this creative process: the raw, imperfect beginnings that eventually unravel to reveal the true story at the heart of the brand. Through strategy, storytelling, and design, Rae Stories was developed to capture the beauty in that evolution.